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Love in Times Square: A Valentine's Day Celebration of Romance and Unity
Manhattan Virtual Office • February 8, 2024

Love Unveiled: Embracing Romance at Times Square's Valentine's Day Extravaganza

Get ready for a day of romance and enchantment in the heart of New York City as Times Square gears up for its annual Love in Times Square event. Organized by the Times Square Alliance, this celebration on Valentine's Day promises an unforgettable experience filled with love, surprises, and heartfelt moments.


The event begins with the unveiling of the winning ice sculpture from the third annual Winter Ice Sculpture Show on Governors Island. This captivating piece will set the stage for a day filled with love stories that unfold against the iconic backdrop of Times Square.


The schedule for Love in Times Square on Valentine’s Day includes:


  1. 11:00 am – Wedding #1
  2. 11:30 am – Surprise Proposal #1 on the American Eagle billboard
  3. 12:00 pm – Wedding #2
  4. 12:30 pm – Surprise Proposal #2 on the American Eagle billboard
  5. 6:00 pm – Vow Renewal on the Red Steps (Registration: TSQ.org/Vows)


Real-life love stories will take center stage, as couples tie the knot in the heart of Times Square. The surprises continue with proposals appearing on the iconic American Eagle billboard at unexpected moments, creating unforgettable memories for lucky couples and onlookers alike.


At 11:00 am, the first couple will celebrate their union, choosing Times Square as their wedding venue after multiple dates in this iconic location. At 12:00 pm, a second couple will formalize their love story, having met and shared important milestones in the bustling heart of Times Square.


Surprise proposals are scheduled for 11:30 am and 12:30 pm, promising unexpected moments of joy that will be witnessed by everyone in Times Square. The details about the couples will be available onsite, creating an intimate connection with the audience.


The day crescendos with a celebration of love and commitment at 6:00 pm on the Red Steps. This free and inclusive ceremony is open to people of all ages, genders, religions, races, and backgrounds. Attendees can expect a live performance from a cast member of Broadway’s The Notebook, adding a touch of theatrical magic to the festivities.


To enhance the experience, the event will engage with the winning ice sculpture from the Winter Ice Sculpture Show, selected by a prestigious jury panel including creative agent at-large and cast member of Bravo’s The Real Housewives of New York City, Jenna Lyons; writer and editor, Miya Lee; New York City Council Member, Chi Ossé; and Hollis Kam, Senior Vice President of People and Culture at Times Square Alliance and decade-long ordained wedding officiant for Love in Times Square.


While reveling in the festivities, attendees are encouraged to explore Times Square and rediscover local spots offering special menus, gifts, and offers. Participating establishments include Empire Steak House, Swing 46, The Terrace, Pink Taco, Levi's, The Muse New York, AKA Times Square, and more.


Join the excitement on social media using #LoveTimesSquare. Connect with Times Square on:



Love in Times Square is not just an event; it's a celebration of love, diversity, and the timeless charm of New York City.

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